Three Lies Used to Lure Buyers into Paying High Prices for "Rare" Coins

Stefan Gleason Stefan Gleason

Stefan Gleason

July 18th, 2022 Comments

We regularly take calls from Money Metals Exchange customers who have been bamboozled and taken for a ride by one of the many rare coin dealers and their extortionately high prices.

Generally, it's the same sad tale.

A customer will inform us he bought some purportedly valuable rare gold coins two or three years earlier – before the market price of gold rose by better than 50%. Believing his investment decision to have been vindicated, the owner calls up the same outfit who sold him the coin, only to find out the buy-back price for that coin is barely what he paid years earlier... when the market price of gold was hundreds of dollars lower than it is today!

So what happened? And why do so many people continue to sink their serious money into the illiquid and usually underperforming rare-coin collector market?

Well, the answers can be found by unmasking the deceptive arguments rare coin dealers use to trick their unsuspecting prey into paying WAY more than melt value for silver and gold mint coins and bars (view current coin values and gold/silver coin prices). Below we examine the three most common deceptions used by peddlers of rare coins...

Lie #1: Rare Coins Are Uniquely "Confiscation Proof"

This falsehood keys on President Franklin D. Roosevelt's Executive Order #6102 which ordered citizens owning more than 5 ounces of gold coins to turn in the "excess" coins for dollars and made "hoarding" gold a crime. There was an exception made for truly rare and collectible gold coins (much of what numismatic salesmen sell today would not fall under this definition, by the way). Only months later, FDR devalued the dollar by almost 50% and reset the official price of gold to $35 per ounce.

Executive Order #6102 - Franklin D. Roosevelt

Buyers of rare coins hoping to avoid another government confiscation embrace guaranteed immediate confiscation of some of their wealth by the rare coin dealers themselves.

At that time, the dollar was formally backed by gold. Forcing the public to turn in its gold made it possible to expand the money supply to counteract deflationary pressures and fund massive new federal government spending programs. But President Richard M. Nixon slammed shut the gold window in 1971, so money can now be printed without this important restraint. In other words, central planners no longer "need" your gold to pursue their inflationary policies.

The "confiscation proof" argument spun by rare coin salesmen falls apart in two ways:

  1. Under two federal laws – one passed in the early 20th century and another from the 1970s – the U.S. government claims the power to seize any private asset whatsoever in times of national emergency or war. Nothing is automatically exempt.
  2. There is no requirement that gold be held by the Treasury to back the money supply, so the "need" to seize gold to inflate the currency no longer exists.

If today the government wanted to confiscate our wealth (because simply stealing it via inflation wasn't doing the job quickly enough), it would take whatever was the easiest to get its hands on. All assets, from real estate to 401(k)s, would be threatened. (Financial assets are not only easily located, but also easily confiscated by a mere shuffling of papers or clicks of a computer mouse, unlike physical gold and silver securely stashed away.)

To supposedly protect against the remote chance of future confiscation, rare coin buyers suffer immediate confiscation of some of their wealth by failing to buy "mere" bullion coins, bars, and rounds in the first place.

Lie #2: Rare Coins Are "Not Reportable" for Capital Gains Tax Purposes

rare coin values

The truth is that government reporting requirements are virtually identical for numismatics and bullion. Only in extremely rare instances are buying or selling bullion gold or silver reported to the IRS by dealers.

The primary exceptions are purchases using more than $10,000 in actual cash or sales of very large gold and silver bars and 25 ounces or more of certain one-ounce foreign-minted gold coins. In the overwhelming majority of transactions, dealers are NOT required to file any kind of report.

What rare coin salesmen "forget" to mention is that any capital gain you enjoy in selling a rare coin is still something that you, as an individual taxpayer, must report on your tax return – whether or not a 1099 information return was filed by your dealer. Tax obligations are the same for both numismatic and bullion coins for sale. Gains on coins held longer than one year are taxed at the collectibles rate, which is 28%. Short-term gains are taxed as ordinary income.

Lie #3: Rare Coins Offer More Reliable Price Appreciation Potential

Saint Gaudens Double Eagle Gold Coin

Each numismatic coin type, each year, and each condition level has its sub-market, making it especially difficult for anyone but extremely serious collectors to make knowledgeable decisions.

Far from delivering greater actual, bankable profits than bullion, the opposite is usually the case with numismatics. The outrageous buy/sell spreads so common with numismatics (and proof coins) severely eat into the profit potential associated with owning them.

Here's a great example of the ridiculous transaction costs in rare-coin investments: A customer calls and says he wants to trade rare coins for some cheap junk silver. Suppose he had bought 5 one-ounce gold coins from the 1890s for roughly $5,800 when gold was $320 per ounce. Rare coin dealers today are buying those same exact coins for just a little over the current spot price of gold. Gold has risen 400%, yet a hypothetical numismatic investment, after accounting for transaction costs, is up a paltry 30%!

Unfortunately, stories like this are more common than numismatic pitchmen would like you to think. Bottom line: always ask what the buyback price would be on a coin if you were to sell it back later that day. For bullion coins, bars, and rounds, this spread is almost always less than 10% (and can be as low as 5%). But for rare coins, it's generally 40% to 60%.

Numismatic Companies Sell Bullion, But You'd Have to Fight Them to Buy It

rare coins or bullion

Almost all rare coin dealers have the good stuff – actual bullion – for sale. But they can be counted on to try steering you toward their high-premium numismatics, which rewards the high-pressure salesmen with fat commissions.

Speculating on numismatic coins is somewhat akin to speculating on artwork. Sure, you can make money buying and selling artwork, but it's a specialized field, and if you are thinking of putting serious money into it, you had better make sure you know what you are doing.

And if you think the U.S. is heading for rough times, do you think people will be willing increasingly to pony up the cash to buy rare coins at many multiples of their intrinsic value?

All that said, it can be great recreation to dabble in collecting rare coins, particularly if you appreciate the beauty, symbolism, and history of these items.

However, for your serious investment money, stick with the "boring" investment gains that come with gold and silver bullion – or, only buy historic coins when they are offered for sale near their actual melt value.

To read more about this rare coin scandal, check out this slideshow:

Stefan Gleason

About the Author:

Stefan Gleason is CEO of Money Metals Exchange, the company recently named "Best Overall Online Precious Metals Dealer" by Investopedia. A graduate of the University of Florida, Gleason is a seasoned business leader, investor, political strategist, and grassroots activist. Gleason has frequently appeared on national television networks such as CNN, FoxNews, and CNBC and in hundreds of publications such as the Wall Street Journal, TheStreet, and Seeking Alpha.