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Money Metals Exchange was named Best in the USA because of our high-quality educational content, great pricing, and white-glove customer service.
Our Specialists get questions about what products to buy and which metal we recommend more than any others. Before answering, we want to put customers at ease. By the time someone calls, or visits MoneyMetals.com, they have already done a lot of the most critical thinking. They understand why it is important to own physical gold and silver. And they are planning an investment in low-premium bullion rather than over-priced, illiquid, and scam prone collectible coins.
Money Metals Exchange offers Pre-Made Portfolios of our most popular products to take the remaining guesswork out of what mix of items and metals to buy. They are designed for beginners who want to start an investment in precious metals off on the right track. And more experienced investors can use them to quickly and easily add to their holding based on our philosophy. More on that below.
Our Pre-Made Portfolios also contain more silver than gold. Silver looks like an extraordinary value right now so we recommend investors overweight the white metal.
Silver underperforms gold when metal prices are falling and outperforms gold when prices are on the rise.
For clues about where the two metals are in their respective cycles, take a look at the gold/silver ratio. The ratio, calculated by dividing the gold price by the silver price, reflects how many ounces of silver it takes to equal the value of one ounce of gold. In recent decades, the ratio has oscillated between about 35 and 75, with major bottoms in the metals markets nearer the high end of this range and major tops nearer the low end.
The gold/silver ratio will favor silver until it moves back into the lower end of the range.
There are other reasons to expect good news in gold markets and great news for silver bullion sales.
Current prices rest near levels at or, for many producers, below the cost of production. The Fed spent most of the past decade printing trillions of dollars. Many of them sit idle in the form of excess reserves, representing pent up inflation just waiting to be released. And the federal government remains hopelessly insolvent, having resisted making any meaningful reforms to borrowing, spending, and entitlement promises.
The next leg higher in precious metals prices is, in our opinion, inevitable. So today looks like a great time to favor silver.
Engineers are designing silver into more applications all the time. And the industries demanding silver are among some of the fastest growing. Silver is used in batteries, computers, automobiles, cell phones, hospitals, nanotechnology, and solar panels just to name a few. According to the Silver Institute, total industrial demand wil grow 27% through 2018. Meaning an additional 142 million ounces of silver will need to be supplied. To say nothing of silver's reemerging role as a monetary and investment asset.